In 2016, we challenged ourselves to take things up another level, so we took Lowe Alpine Silvermark global. The campaign featured football legend Teddy Sheringham, world-record holder Ahmed Kerigo as well as our brand ambassadors Riki Ueda and Ernie Stobbs. The campaign images were taken in both Kendal in the lake district as well as London by fashion photographer Matthew Eades and director Cheung Ho Lam.